Tuesday, December 05, 2006

Free Blockbuster Rentals for Netflix Customers

On HackingNetflix there is an article about being able to take the address flap from your Netflix rental envelope into a Blockbuster store and getting a free rental. I wonder if BBI is harvesting the addresses for targeted direct mail campaigns? That free movie might not only be costing you the gas to drive there, but it might cost you a bunch of future junk mail, too.

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